Project Development Form

At Wordspecs, we want to make your new endeavors as easy as possible. And one of the best ways to start is for clients to consider the elements that will be needed to move forward efficiently and cost-effectively. Unlike many agencies, Wordspecs is happy to work with you on any one or several elements of a project. We also can provide a "turnkey" service, taking responsibility from concept through delivery.

So, how do you begin? Consideration of the following information is very helpful to clients in clarifying their own goals and budget for new projects. When you submit this form, we will review the information and contact you to offer a plan of action. Please just leave blank any information that is not applicable.

Organization Information

Organization Name
Ownership	Public Private Nonprofit
Year Established
Organization URL

Contact Information

Contact Name
Contact Title
Contact Phone
Contact Fax
E-Mail Address
Street Address
City	State
Zip code	Country

Project Information

Project Type (please check all that apply)	Color Space Ad TV Commercial B&W Space Ad Radio Commercial Web Banner Ad Video Newsletter Web Design Catalog/Sales Sheets Direct Mail Business Identity Program (logo, letterhead, etc.) Other (please describe):
Services Required (please check all that apply)	Concept Illustration Copywriting Photography Art Direction Digital Scans Production Conversion to PDF Consultation Dynamic Web Content Web Site Design Search Engine Submission Other (please describe):
Outsourcing Required (please check all that apply)	Commercial Printing Mailing Lists/Services Color Separations Database Programming Video Production Studio Public Relations Advertising Specialties Web Hosting Other (please describe):
Please describe project time frame.
Additional Comments

Product/Service Information

What is the product/service name?
What are the capabilities?
What are the top three benefits?	Benefit 1: Benefit 2: Benefit 3:
How does this product solve a customer need?
How can we "prove" your product works? Please check ALL that apply.	Samples Customer Reference Free Trial Other (describe below):
What are the economics of your product?	Cost: Benefit (payback):
What added value do your provide?	Before the sale?: After the sale?:
Describe the typical customer building mode.	Average time from initial contact to "close": Sales Process:

Competitive Information

Who or what are your competitors?
How does your product/service compare with the alternative(s)?
What are the reasons that customers/clients choose you?
What are the reasons that customers/clients do not choose you?
What are the reasons that your potential customers purchased from your competitor(s) instead?
What is your position relative to your competitor(s)?

Agency Relationship

Who was your previous ad agency?
Reasons for changing agency.
Describe your ideal agency and what it would require for that agency to succeed.

Marketing History

How do you market your product/service? Check ALL that apply.	Direct Mail TV Frequent Buyer Radio Trade Shows Internet Print Advertising Other (describe below): Additional marketing comments:
Business-to-business networking	Chamber of Commerce Referral Program Service Organization Commission Pro./Trade Assoc. Other (describe below): Other networking:
How many leads per month does your marketing generate?
Are these leads screened or qualified in any way?	No Yes (describe below):
Do you use contact management software?	No Yes (provide software name(s) below):

Customer Demographics

Please describe your typical customer/client.	Male Female Age Range Household Income Living/working where? Additional comments:
Is there an a different customer/client profile your would like to reach?	Male Female Age Range Household Income Living/working where? Additional comments:
What other products or services might your customers/clients use?

Sales Goals:

What are your goals?

Overall sales goals: Sales goals for this project:

Additional Comments

Please share any additional information that would be helpful in developing this project.

If you have any difficulty processing this form, contact Wordspecs. You can also print out this form and then fax the completed form to 847-550-1276.

Call 847-550-1275 or E-Mail info@wordspecs.com.

deborah@wordspecs.com

847-550-1275
(f) 1276

412 Bramble Lane
Deer Park, IL 60010