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Deborah Spector Barry
Highland Park High School
Smith College
Executive Editor,
six00threefive magazine
Need a speaker? Ask Deborah!
Programs from 15 minutes
to one hour.
TOPICS:
Why your advertising doesn't work
What is camera ready art?
Your media plan
What's in an ad?
You ought to be in pictures—broadcast media for small businesses
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Agency Background
Wordspecs is owned and operated by Deborah Spector Barry, a veteran of publishing, copywriting and advertising, known for crisp, clear, stylish concepts that sell. She holds a bachelor's degree from Smith College, with a major in English Language and Literature and a minor in creative writing. Her post-graduate coursework includes Orange College and Printing Industries Institute.
Ms. Barry's career began in writing and editing for book and magazine publishers. After extensive specialization in medical editing for professional, educational and consumer publications, she became Vice President for Marketing and Client Services at Health Education Publications, Chicago. There she created the first national newsletter to market senior care services and 65+ clubs, while overseeing the annual sales, marketing and distribution of 12,000,000 custom newsletters for hospitals, pediatricians, third-party payers and professional fund raisers.
After opening Wordspecs in 1985, services expanded into logo and business ID development, production services for printers, publishers and agencies and design for print advertising and direct mail. Over the last dozen years, Wordspecs has created television and radio commercials for the regional Chicagoland market; full-color magazine advertising for regional and national trade and consumer publications; custom jingles; and internet sites with substantial numbers of unique visitors and search engine optimization. Wordspecs’ practice currently focuses on new business launches, professional services practices and retail/service operations.
Wordspecs has been active in the community in chambers of commerce and professional networking organizations, including Saturday Morning Entrepreneurs. Ms. Barry served several terms as a director of the Highland Park Chamber of Commerce, chairing the Communications Committee for one term, and was principally involved in the development of the City/Chamber Marketing Plan, the City’s first Shopping and Dining Guide, the Professional Services Directory, Sidewalk Sale Map and six00threefive magazine, of which she is designer and executive editor.
About 15 percent of Wordspecs’ professional efforts are pro bono locally and across the country; projects have included the Center for Enriched Living annual fundraiser, FOCUS on the Arts for a number of seasons, the Jamestown (RI) Piano Series, the 50th Anniversary of Temple Sinai (North Miami) and March of the Living. Since her graduation, Ms. Barry organized special events and designed promotional materials for her college class reunions.
She was appointed to the Programming Committee of the Advisory Board of National Public Radio/WBEZ-FM, Chicago. She performed for seven season with the professional Choral Ensemble of Chicago. She was appointed to the Design Review Commission of the City of Highland Park and is currently Public Relations Officer for an emerging community action group, Deer Park Neighbors.
Ms. Barry been interviewed in the Chicago Tribune and on CLTV and has been a featured speaker at programs for the Highland Park Chamber of Commerce, the Antioch Chamber of Commerce and the Independent Writers of Chicago, among others. She was recently the guest of CEOs for Cities at their national meeting in Chicago.
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