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Wordspecs designs web sites that are optimized for the major search engines. Yes, our sites are "spider friendly!"
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Does Wordspecs really "get" search engines?
Wordspecs has achieved great unpaid rankings for our clients (we would post these results, but we don't want to make them targets for their lower-ranked competitors). We can say that with your commitment to our search engine optimization program, we believe we can achieve similar results for you. Please note: Wordspecs did not pay one cent for the above rankings. Certainly, we cannot say what the situation will be in the future, as increasingly search engines and directories are requiring payment to be listed. But as things stand now, Wordspecs is doing the job.
Search engine optimization
What are the most popular search engines?
Search engines are rated by Nielson, just like TV shows! Check it out, then see if you can find yourself or your business.
Search engines vs. internet directories
What's the difference? It's as simple as artificial intelligence versus human intelligence.
Search engines, such as Yahoo, are complied by computers using software routines. These routines look at web page text and coding. What they gather is indexed. That index drives the results that are returned your internet searches.
To use a search engine, you type your query, using words and phrases also known as "keywords," into a box on the search engine web page, then click on the "go" or "search" or "fetch" button. For example, you might type in the keywords "Chinese restaurant Waukegan." The more specific your keywords, the narrower (and sometimes bizarre) the results, which include both web addresses and brief descriptions. When you see something that interests you, you click on the hyperlink (usually blue underlined text) to go to that particular web page.
Internet directories, on the other hand, such as the Google Web Directory, are built by human editors. Web site owners navigate through the directory to find the category most appropriate to their web site. They "submit a site" by providing a prescribed set of information. Then the editor for that category reviews that web site and makes a subjective decision about whether to agree to the listing request.
To use an internet directory, you click your way through a text outline of the directory. You begin at the general category and work your way "down," clicking on hyperlinks on succeeding pages to get into increasingly specific categories until you find exactly what you want. For example:
Shopping —> Clothing —> Footwear —> High Heels
Finally you arrive at a detailed alphabetical listing at the lowest level, and from there can click on the specific web site that interests you. Sometimes, above the alphabetical listing, you will see a "featured" site. This is accomplished by paying for (or sponsoring) that featured listing.
The "missing link"
The key "missing link" in all of this, and frankly what is missing from most search engine submission services, is the detailed time and attention to delve into your web page and make it "search engine ready." To do that, the submitter must have an in-depth understanding of what enables a page to be indexed by search engines and to be attractive to internet directory editors. The submitter must also be able to put himself (or herself!) into the potential customers mind…because your potential customer isn't going to use your favorite "buzz words," they will invent their own. Finally, the page itself must be edited and then uploaded to the web host before it is submitted.
Wordspecs does just that. It isn't cheap, but it is effective and essential.
Obviously, if a potential visitor knows your URL (your "www.whatever.com"), they can go right to you. But if they only know your company name, or more likely, they are simply looking for a particular product or service, they are likely to use a search engine or internet directory to find (it is hoped) you!
If they go to any of the search sites or directory to look for you, do they consistently find you in the top results? Because web visitors are impatient.
What about "me"?
This is one arena where it pays to be self-serving! There are really two considerations: First, is your site listed? Second, does it rank near the top of the list?
If you go to any search engine, for example Yahoo, and type in your search, the results are ranked by relevance to the web visitor's search. The goal of search engine optimization is to get your site as close to the top of the list as possible.
And, each search engine handles both listing and ranking differently. That's why every web site needs to be optimized, with the most up to date information available. And sites need to be submitted to search engines periodically…the more frequently you resubmit, the better.
To be honest, there are hundreds of companies that will offer to submit your site to thousands of search engines once or twice a month for very little money. But if they don't optimize your web pages for those searches, it's a futile endeavor. Some would argue that this is a numbers game based on a shotgun approach. At Wordspecs, we know that this is an art as well as a science. Less is more, in the sense that you focus your attention on top engines and directories, based on the science of the same, and artfully manage your content to achieve higher and higher ranking over time. In browsing the internet, the three most important things are location, location and location.
Search engine success doesn't happen overnight. It is a process that requires an investment of time and money…and patience. Wordspecs makes no guarantees of success, but we can guarantee that we will do the job right and consistently, and over time, you will see results. (We'll even document them)
Got it? Now get it!
Whether you are new to the internet or already have a web site, Wordspecs can help. We can either design your web site from the ground up to increase your chances of successful marketing, or we can take an existing site and improve it.
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